Ann Gibbon Communications

 

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Clients in the News

Stories We've Told:

Bottle return
Monday, March 1, 2010 | National Post

Showcase for 'smart' residency on display at LiveCity in Yaletown
Friday, February 19, 2010 | The Vancouver Sun

Smallworks airms to make big impression during Games
Tuesday, February 16, 2010 | Business in Vancouver

Joyce Lau, founder of Fashionista Bootcamp, provided BT's Thor Diakow with a fashion makeover
Wednesday, January 6, 2010 | Breakfast Television

Looking Good for the Holidays on a Tight Budget
Saturday, December 20, 2009 | News 1130

CANADA VENTURE: Puget Sounding Out Cobalt Market
Wednesday, August 12, 2009 | Dow Jones Newswires

Laneway Housing: a discussion with Jake Fry, founder of Smallworks, on the Christy Clark Show Wednesday, July 21, 2009 | CKNW Radio

Need to kill some time at the bus stop? These video games are made for you.
Tuesday, April 21, 2009 | The Vancouver Sun

Native students step up to job networks
Saturday, April 18, 2009 | National Post

It list: Things I'm Loving
Thursday, April 16, 2009 | The Province

Cosmetic Surgery from your Dentist, a report from CTV British Columbia's Dr. Rhonda Low.
Friday, January 16, 2009 | CTV BC

Reporter Chris Brown reports on how BC dentists can now administer Botox to patients. He profiles Dr. Andrew Shannon in his piece.
Friday, January 2, 2009 | CBC National News with Peter Mansbridge

 

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Linking from Press Releases

Follow these important rules when you're linking to your website or blog from a press release:

--Link to the exact page that dovetails with the "call to action" within your release. If you want people to buy a specific product, for example, send them to that product page. Too many press release writers simply send readers to the homepage, where they're left searching for what you're writing about. Confused readers bail out.

--Write the entire URL with the "http:" near the end of the boilerplate or "about us" section. If somebody finds your release online and cuts and pastes the content into their own blog or website but they forget to link your anchor text, readers won't be able to find your website.

Credit: "The Publicity Hound's Tips of the Week"