Strategic and Crisis Communications Management

Developing strategic plans that serve as road maps for getting messages out to stakeholders
Developing crisis plans---detailed documents that every organization should have---well in advance of a crisis
Providing crisis media training to allow clients to respond quickly and appropriately to issues such as labour disputes or on-site accidents
Crafting media releases that communicate responsible handling of an issue or crisis

This new workshop will teach participants:

How newsrooms and reporters work
What makes a news story
What make a good --and a bad-- news release
What makes a good --and a downright terrible-- interview
How media relations can work to enhance your profile and reputation, if done properly

For more information on this training session, contact Ann.