Media Relations

Creating unique and relevant story angles
Drafting compelling news releases and story pitches that get noticed and covered by influential media
Compiling media kits, including backgrounders, fact sheets, FAQs and corporate bios
Providing media lists to ensure clients’ contacts are appropriate and current to the stories
Seeking out Op-Ed, letters-to-the-editor and other editorial opportunities
Cultivating relationships with reporters to make subsequent pitches easier
Helping brand clients as experts in their fields and getting them on the media’s “go-to” contact list

This new workshop will teach participants:

How newsrooms and reporters work
What makes a news story
What make a good --and a bad-- news release
What makes a good --and a downright terrible-- interview
How media relations can work to enhance your profile and reputation, if done properly

For more information on this training session, contact Ann.