Media Training

Developing key messages and talking points that make an impact
Helping clients understand how the media work---and how to interest them in a story
Providing clients with techniques for conveying confidence and authority when a reporter calls
Conducting simulated interviews, tailored to the client’s business and issues, to prepare for the real experience
Giving clients constructive feedback from a media specialist familiar with the inner workings of newsrooms

This new workshop will teach participants:

How newsrooms and reporters work
What makes a news story
What make a good --and a bad-- news release
What makes a good --and a downright terrible-- interview
How media relations can work to enhance your profile and reputation, if done properly

For more information on this training session, contact Ann.