Ann Gibbon Communications

 

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Testimonials

"I've worked with Ann Gibbon on important projects for major clients. Her obvious knowledge and understanding of the inner workings of the media and her informed critical analysis of the marketplace, gained from her years as one of the country's leading business journalists, was an enormous benefit to my clients."
GEOFFREY ROWAN,
Managing Director
Ketchum Public Relations Canada
Toronto, ON


"Ann was instrumental in a tremendously successful program to raise our media profile within the trucking industry. Her ability to garner the interest of some of Canada's leading publications was impressive. She delivered far beyond expectations and was a delight to work with, displaying the personal credibility that's vital to achieving our goals."
JIM MICKEY,
President/General Manager
Coastal Pacific Xpress Inc.
Surrey, BC


"Ann has been a great support for my newly published book. She secured media coverage of the book along with publication of my articles. She guided the content of those articles with great suggestions. And her past journalism experience helped me greatly with media interviews. Her connections, experience, and professionalism all made for a great success."
JOHN HALLWARD,
Global Director, Product Development - Ipsos ASI
Author, "Gimme! The Human Nature of Successful Marketing"
Montreal, QC


“Ann Gibbon made an invaluable contribution to the launch of our Human Resources Strategy in 2007. BCTA normally enjoys some success with the media through its own efforts, but to Ann’s full credit, the response from the media to this initiative was outstanding and impressive. It’s great to have worked with a Public Relations professional like Ann.”
Paul Landry,
President and CEO
British Columbia Trucking Association
Langley, BC


"Our company relies on Ann Gibbon’s communications, strategic and writing expertise to provide our clients with accessible and succinct information.  She provides us with news releases, media training and concise web-site content to ensure that the messages about our company activities are conveyed to stakeholders in a timely, accurate and practical fashion."
DR. JENNIFER NEWMAN, R.PSYCH.
Newman & Grigg Psychological and Consulting Services
Vancouver, BC


"Ann's media relations expertise, writing skills and professionalism all combined to produce outstanding media exposure for me and my interior decorating company. She knew just who to approach within media organizations and crafted compelling story angles. And her help preparing me for interviews was invaluable. I have gained business through the terrific exposure Ann generated for me."
HILARY STEPHENS,
Hilary Anne Stephens Interiors
Vancouver, BC


"I wanted to promote my new invention, a T-Shirt to curb snoring. I contacted Ann Gibbon, who created a highly effective PR strategy. As a former journalist, she gave me thorough training on how to tell my story to reporters effectively. Her media connections resulted in my product receiving TV, radio, print and blog coverage in influential outlets across Canada. Thanks to Ann’s expertise, my company continues to build strong brand awareness and most importantly, the sales of my shirts continue to increase."
SEAN KERKLAAN,
Creator - REM-A-TEE Anti-Snore-Shirt
Vancouver, BC


 

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PR Tip: Avoid Jargon in News Releases


Jargon doesn't make organizations sound clever. Jargon alienates readers. Take this recent offering from Oracle:

Oracle today introduced Oracle(r) Communications IP Service and Network Management, a new market offering designed to simplify the lifecycle management of complex IP-based services. This offering enables communications service providers to manage growing IP service complexity, scale operations efficiently and facilitate ongoing network change by providing one integrated solution for IP service management and network change control.

Communicate in plain English to get your story covered.