Ann Gibbon Communications

 

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Testimonials

"I've worked with Ann Gibbon on important projects for major clients. Her obvious knowledge and understanding of the inner workings of the media and her informed critical analysis of the marketplace, gained from her years as one of the country's leading business journalists, was an enormous benefit to my clients."
GEOFFREY ROWAN,
Managing Director
Ketchum Public Relations Canada
Toronto, ON


"Ann has been a great support for my newly published book. She secured media coverage of the book along with publication of my articles. She guided the content of those articles with great suggestions. And her past journalism experience helped me greatly with media interviews. Her connections, experience, and professionalism all made for a great success."
JOHN HALLWARD,
Global Director, Product Development - Ipsos ASI
Author, "Gimme! The Human Nature of Successful Marketing"
Montreal, QC


“Ann Gibbon made an invaluable contribution to the launch of our Human Resources Strategy in 2007. BCTA normally enjoys some success with the media through its own efforts, but to Ann’s full credit, the response from the media to this initiative was outstanding and impressive. It’s great to have worked with a Public Relations professional like Ann.”
Paul Landry,
President and CEO
British Columbia Trucking Association
Langley, BC


“Ann Gibbon helped Bing Thom Architects develop a communications strategy that served as a valuable blueprint for taking the company in new directions in terms of media coverage and crucial media relationships. Her creative ideas and instincts for a good news story, along with her knack of seizing on opportunities we might not have considered newsworthy, helped us secure coverage in Vancouver, across North America and internationally. She was particularly helpful in generating coverage around Bing Thom Architects' participation in "Vancouverism", a 2008 exhibition project in London, England, that showcased the finest of Vancouver architecture.

"While our firm has dealt with media in the past, Ann helped us be that much more prepared, and ultimately, effective, with the messages we wanted to convey to our stakeholders. She stickhandled inquiries so we could get on with the business of operating our firm and brought us the media coverage important to our organization's success."
MICHAEL HEENEY,
Principal and Executive Director
Bing Thom Architects
Vancouver, BC


"Ann was instrumental in a tremendously successful program to raise our media profile within the trucking industry. Her ability to garner the interest of some of Canada's leading publications was impressive. She delivered far beyond expectations and was a delight to work with, displaying the personal credibility that's vital to achieving our goals."
JIM MICKEY,
President/General Manager
Coastal Pacific Xpress Inc.
Vancouver, BC


“The goal of The Dailey Method, a new exercise studio in Vancouver, was to generate as much buzz and profile for the launch as possible. Ann used her extensive media contacts to make sure that happened, and the launch was terrific. She also employed her journalism background to prepare us thoroughly for handling media interviews, educating us on how we could be most effective. Her advice continues to be invaluable in helping us convey our story to news outlets. And the media exposure we have received has played a significant role in the success and growth of our business since it opened.”
KAREN AND JEY WYDER,
The Dailey Method Vancouver
Vancouver, BC


“We engaged Ann to help the Society organize a news conference about a new proposed underground concert hall. The turnaround time on the project from start to finish was very tight, but Ann did a great, professional job in devising the strategy (involving many stakeholders), shaping the announcement so it would resonate with media, and organizing the very successful news conference, which attracted virtually every Vancouver media outlet, including French and ethnic media. We were delighted with the process and the great coverage Ann secured.”
RON STERN,
Chairman
Vancouver Concert Hall & Theatre Society
Vancouver, BC

 

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PR Tip: Avoid Jargon in News Releases


Jargon doesn't make organizations sound clever. Jargon alienates readers. Take this recent offering from Oracle:

Oracle today introduced Oracle(r) Communications IP Service and Network Management, a new market offering designed to simplify the lifecycle management of complex IP-based services. This offering enables communications service providers to manage growing IP service complexity, scale operations efficiently and facilitate ongoing network change by providing one integrated solution for IP service management and network change control.

Communicate in plain English to get your story covered.